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Untapped Potential: Why a Website is Essential for Business Success in Today’s Digital World

Most people know they their business needs to be online to succeed. But what many might not realise is just how powerful a well-crafted website can be in attracting and converting clients.You might think that simply having a basic presence on the web is enough. Maybe you’re not convinced that investing in a professional website will make a significant difference. However, for service-based businesses, a polished, professional website is just as critical as it is for e-commerce. It’s your dig...

Case-Study: Boosting Client Acquisition with Strategic Online Marketing

Ever wondered about how digital marketing can be applied to your business to help it grow? In this blog will show you how digital marketing can boost your business by increasing your brand's visibility and attracting more clients. We'll share a recent project where we helped an accounting firm grow their online presence and client base. You'll see our simple, strategic approach to digital marketing and brand building, and learn how these methods can help your business thrive....

Digital Marketing Demystified: Strategies to Boost Your Business Online

In today's digital age, marketing has evolved dramatically, especially for trades and service-based businesses. Embracing digital marketing can mean the difference between thriving in a competitive market and being left behind. However, the term "marketing" often means different things to different people, making it overwhelming to determine where to start. This blog explores what digital marketing means and how it can be a powerful tool for lead generation....

From Leads to Loyal Customers: Improve Your Sales Process

As a new business owner or someone new to marketing, you might often hear the terms "lead generation" and "sales" being used interchangeably. However, while both are crucial to the success of any business, they have distinct goals, approaches, and outcomes. Understanding the difference is key to building a strong marketing and sales strategy.In what is currently a challenging economy, people are still spending money, they are just being more selective with what they buy and who they buy from. Im...

A Pickle Guide to Secure Passwords and Password Managers

In today's digital world, almost every site you access will ask you to create a user account with a password. It's impossible for us to remember a large amount of complex passwords so it makes sense that people either choose a few simple passwords, or memorise one single password to use for everything. This works well until you become the victim of hacking or identity theft. At Pickle Digital, we know that protecting your business and personal accounts is super important. Our suggestion? Op...